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Red Bull Red Monday
After tremendous growth in 2014, Red Bull wanted to host an unforgettable, post holiday party for the Nashville service industry. Red Bull activates “Red Monday” as a special thank you to the restaurant and bar industry who work the holidays, special events, and busy seasons. Because of the special nature of the event, no details are too small and the experience must be second to none.
Working at Mountain, we conceptualized a multi-faceted secret warehouse party at an undisclosed location tucked away in an under-developed warehouse on the Cumberland River. In this space, we converted a 10,000 sq ft abandoned meat packing plant into three rooms with a surprise portion unveiled mid-way through event. It was epic. Real epic.